U.S. Soccer and the Mexican federation submit ‘NEW HEIGHTS’ bid to host 2027 Women’s World Cup as they look to represent ‘the art of possible’

967sportsof December 8, 2023

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The U.S. Soccer and Mexico Soccer federations announced a new joint bid, labeled NEW HEIGHTS, for the 2027 Women’s World Cup hosting rights.

The federations of both countries announced their new joint bid, relayed the key features behind it, and proposed their hosting intentions to FIFA on Friday morning. Highlighting the announcement was a proposed “integrated partnership model that brings host cities, stadiums, partners, and FIFA together, allowing the ecosystem to collectively tap into greater economic benefits and drive the women’s game forward.”If accepted, both Mexico and the USWNT would automatically qualify for the 2027 World Cup.

“This is a crucial time for women’s soccer,” said U.S. Soccer President Cindy Parlow Cone. “Around the world, federations are beginning to invest more and more in the women’s game, and records are being rewritten for revenue, viewership, and participation. The U.S. and Mexico are in a unique position to host a World Cup that will leverage the same venues, infrastructure, and protocols used for the Men’s World Cup just a year prior. As a result, we believe the time is right to host a FIFA Women’s World Cup that features a truly world-class experience for players and fans alike. This will not only unlock the economic potential of women’s soccer; it will also send a message to young players around the world that there is no limit to what they can achieve.”

Ivar Sisniega, President of Mexico Football, said, “We are delighted to partner with U.S. Soccer to present the bid for the 2027 FIFA Women’s World Cup. All of the teams that take part in this tournament will experience the warmth and support of our fans, as evident by the success of our women’s professional leagues. This is a great opportunity to grow women’s football and provide the players with equal conditions so that they can shine and show the world what great players they are.”

The joint bid could be monumental for North American soccer, with the 2026 Men’s World Cup being in both the USA and Mexico. Two straight years of soccer excellence with the tournament would see exponential growth in the game domestically in both countries, “including sporting and transportation infrastructure, as well as practiced safety protocols. This means a U.S. and Mexico-hosted FIFA Women’s World Cup will be in a unique position to sell out high-capacity stadiums for every match, with most of the venues having over 65,000 seats, and to host fan festivals for millions more. The size of this tournament will elevate the game on a global stage and women’s soccer to new heights,” the press release said.

The launched bid will now be revealed by representatives at every level of the game with FIFA, who will thereby determine if it will be accepted or not. There are two other bids in the running, with Brazil opting to host, while an additional joint bid from the Netherlands, Germany, and Belgium is also on the table.

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