Erin Dooley: A Journey from Humble Beginnings to Professional Fulfillment
Erin Dooley, currently serving as a Senior Partnerships Lead in Collingwood’s partnerships department, reflects on her remarkable journey from modest beginnings to a pivotal role within one of Australia’s most prominent sporting clubs.
Born and raised in Geelong, Erin’s career trajectory began to take shape during her time at Deakin University, where she pursued a Bachelor of Laws with aspirations of becoming a sports journalist.
An early opportunity arose when she secured a position through the university’s placement program with the Geelong Cats, marking the initial step in her adventurous career journey.
From distributing merchandise to donning the mascot suit, Erin’s role at the Cats evolved over three years, providing her with invaluable experience across events, sales, and sponsorships. However, her ambition led her to seek new horizons, prompting a move to Melbourne and a brief stint at a creative agency. Despite the allure of financial rewards, Erin’s departure from the role underscored the importance of workplace culture in her professional pursuits.
At 24, fueled by a desire for new experiences, Erin embarked on a journey to London, leveraging her network and determination to secure a position in the football industry. Her tenure with West Ham United’s corporate strategies and sales team exposed her to the intricacies of the sport and the challenges of working in a male-dominated environment.
Despite the unfamiliar terrain, Erin embraced the opportunity, forging lifelong friendships and immersing herself in the vibrant city life.
Upon returning to Australia, Erin seized the chance to join Collingwood Football Club, drawn by the club’s rich history and dynamic environment. Initially involved in the commercial partnerships for the Netball Program, Erin witnessed the burgeoning growth of women’s sport and played a pivotal role in advocating for inclusivity and collaboration within the club.
Reflecting on her journey, Erin acknowledges the unexpected twists and turns that have shaped her career. While her path may not have followed a linear trajectory, her unwavering commitment to building relationships and embracing opportunities has propelled her forward.
As a devoted mother and dedicated professional, Erin’s story serves as a testament to the power of passion, resilience, and the importance of staying true to oneself. With Collingwood’s Women in Black and White group, Erin continues to champion inclusivity and support for women within the club, leaving behind a lasting legacy of empowerment and camaraderie.
In an ever-evolving industry, Erin remains steadfast in her belief in the transformative potential of women in leadership roles. With her daughter’s future in mind, Erin envisions a world where women uplift and celebrate one another, fostering a culture of support and empowerment that transcends boundaries.
As she continues her journey with Collingwood and beyond, Erin’s unwavering dedication to her craft and her commitment to creating positive change serve as an inspiration to all who aspire to turn their dreams into reality.
