Becoming an effective leader is a journey that takes time. Brian Cook, the CEO of Carlton Football Club, acknowledges that he didn’t truly become a good leader until his 40s. Reflecting on his earlier career, he admits to being overly ambitious.
“It wasn’t until I shifted my focus from being a leader to supporting my team members—providing them with opportunities, listening to them, and offering them challenges—that I truly started to grow as a leader,” Cook explains.
He emphasizes the importance of learning from respected leaders but cautions against simply imitating them. Instead, he advises incorporating various leadership qualities into one’s own style.
Cook’s insights come from a deep well of personal experiences, both within and outside the workplace. He credits pivotal moments, such as the loss of his mother at a young age, for shaping his character and instilling resilience.
Now, as a leader, Cook prioritizes organizational integrity and values. He acknowledges that people management keeps him up at night, particularly concerns about maintaining a strong work ethic and upholding the organization’s reputation.
Reflecting on his own ambitious nature in his youth, Cook advises ambitious individuals to focus on developing others rather than solely pursuing personal goals. He encourages younger team members to consider the long-term impact of their actions and the importance of influencing others positively.
When he’s not working, Cook unwinds by watching movies or sports, although fully switching off can be a challenge. Given the chance, he dreams of traveling to remote islands, drawn to their rugged landscapes and azure waters—a fitting escape for a leader accustomed to navigating complex challenges on and off the field.
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