With the WNBA’s rising popularity, Toronto has been awarded the league’s first franchise outside the U.S., set to begin play in 2026.
Larry Tanenbaum’s Kilmer Sports Ventures is purchasing the team for $115 million. Tanenbaum, also the chairman and minority owner of Maple Leaf Sports and Entertainment, oversees several other Toronto sports teams including the Maple Leafs and Raptors.
“Expanding internationally is a key step,” said WNBA Commissioner Cathy Engelbert. “This helps us reach new audiences and partners, showing young girls and boys the importance of professional women’s basketball.”
Toronto will become the WNBA’s 14th franchise, with the Golden State Valkyries starting next year.
“Our Toronto sports franchises are thriving, but we were missing women’s professional sports,” Tanenbaum said. “Recognizing the immense talent and passion in women’s sports, we knew it was the right time to bring the WNBA to Toronto.”
The team will play at the 8,700-seat Coca-Cola Coliseum and occasionally at Scotiabank Arena. Some games will also be held in Vancouver and Montreal.
Canadian Prime Minister Justin Trudeau, Ontario Premier Doug Ford, and Toronto Mayor Olivia Chow attended the announcement. Trudeau praised the deal for creating opportunities for Canadian athletes on a large stage.
Kilmer Sports Ventures will build a practice facility, with interim training at the University of Toronto’s Goldring Centre. Public input will be solicited for the team name.
“Women’s sports is a smart investment,” Tanenbaum said. “Our investment in the franchise will match that of our other teams.”
Engelbert noted that WNBA exhibition games in Canada showcased the country’s passion for women’s basketball. Canadian player Kia Nurse’s influence was highlighted as a role model for young girls.
The league aims to expand to 16 teams by 2028, with Engelbert noting significant interest from other cities.
The WNBA’s strong rookie class and increased attendance and viewership have marked a successful start to the season, with historic ratings and multiple sellouts.
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