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Maryland Secures $98 Million Partnership Extension
Maryland and Under Armour announced on Monday a 12-year, $98 million contract extension that runs through 2036.
This new deal, averaging over $8 million annually, represents a nearly $5 million increase from Maryland’s current contract with Under Armour, which was established in 2014.
The agreement also includes a name, image, and likeness (NIL) program, enabling student-athletes to earn money by promoting Under Armour on social media.
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Under Armour has been outfitting Maryland football since 2004, making the Terps the first collegiate team to wear Under Armour jerseys. The brand became the department-wide outfitter in 2009 and will continue to supply game-day apparel for Maryland’s varsity athletic teams.