San Antonio Spurs Team Up with Shift4 to Revolutionize Payment Technology and Fan Experience
The San Antonio Spurs have taken a major step in elevating the fan experience at their home venues by announcing a new partnership with Shift4, a leading provider of integrated payments and commerce technology. As part of this collaboration, Shift4 will become the official integrated payment technology partner for the Spurs, offering cutting-edge solutions designed to streamline payments and improve operational efficiency at both the Frost Bank Center and Toyota Field.
A Seamless Experience for Fans
As part of the agreement, Shift4’s state-of-the-art payment systems will be implemented across various touchpoints at both venues, including ticketing and concessions. Fans attending Spurs games at the Frost Bank Center will now benefit from fast, efficient, and secure payment options, including self-checkout kiosks and AI-powered transaction features. These innovations are designed to minimize wait times and create a seamless transaction experience for fans throughout the arena.
“We’re thrilled to partner with the Spurs to ensure their fans have an incredible game-day experience at Frost Bank Center,” said Dustin Alpert, Shift4’s Head of Sports & Entertainment. “Our end-to-end commerce solution will simplify venue operations and ensure fast, seamless, and convenient payments across the arena.”
The new technology rollout is already in full effect at Frost Bank Center, with Shift4’s payment devices available to customers at all events. In addition, Shift4’s systems will be introduced at Toyota Field, home of San Antonio FC, starting in 2025, enhancing the fan experience at soccer games as well.
Introducing Shift4 Lofts: A Premium Fan Experience
In a bid to provide even more premium options for Spurs fans, the partnership with Shift4 also brings the launch of the Shift4 Lofts at the Frost Bank Center. These premium suites, located on the balcony level of the arena, offer a unique game-day experience, available for rent during all Spurs home games.
Each Shift4 Loft accommodates four to six people and includes all-inclusive food and beverage service with in-seat wait service. The luxury suites also provide additional perks, such as early entry to games and exclusive presale access to purchase tickets for upcoming concerts at the Frost Bank Center.
“We’re inspired by Shift4’s solution-oriented approach to providing integrated commerce technology to their customers, as we too strive to elevate and enhance the experience of our customers and fans,” said Joe Loomis, Senior Vice President of Finance, Technology & Culinary Operations at Spurs Sports & Entertainment. “The Shift4 Lofts offer a new and appealing option for Spurs fans, with premium service and amenities, and we’re thrilled to have Shift4’s support and partnership in this new venture.”
For fans interested in booking a Shift4 Loft, reservations can be made via text by messaging LOFTS to (210) 444-5940, giving them access to one of the most exclusive ways to experience a Spurs game.
Shift4: Revolutionizing Payments Across Industries
Founded on the principle of simplifying complex payment systems, Shift4 is transforming the way businesses manage their transactions. The company powers billions of transactions annually across a variety of industries, including sports and entertainment, hospitality, retail, and more. With its innovative technology solutions, Shift4 continues to lead the way in commerce-enabling technology.
“We’re excited to partner with an organization that shares our commitment to enhancing the fan experience,” added Alpert. “This partnership will help Spurs fans have a more convenient, enjoyable experience at every event, whether it’s a game at Frost Bank Center or a match at Toyota Field.”
With this partnership, the Spurs and Shift4 are positioning themselves at the forefront of the fan experience revolution, combining seamless technology with premium service options to make every game-day experience smoother and more enjoyable for fans.
About Shift4
Shift4 (NYSE: FOUR) is redefining commerce by simplifying payments ecosystems worldwide. As a leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in nearly every industry. To learn more about Shift4’s cutting-edge solutions, visit [shift4.com](https://shift4.com).
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By integrating Shift4’s innovative payment systems and offering premium experiences like the Shift4 Lofts, the Spurs are ensuring that fans will enjoy an enhanced game-day atmosphere for years to come. Whether you’re grabbing a snack at the concession stand, purchasing tickets, or enjoying a game from the luxury of a private loft, this new partnership is set to bring fans a new level of convenience and luxury.
