Indiana football’s NIL capabilities were among the worst in the Big Ten before head coach Curt Cignetti’s arrival. However, with increased attention and Cignetti’s hiring, Indiana’s improved NIL opportunities have transformed the roster.
In an interview on ‘Next Up with Adam Breneman,’ Cignetti expressed optimism about Indiana’s NIL progress. “It’s really good,” he said. “It’s a lot more than what I was promised.”
Although Cignetti didn’t reveal specific figures or what was initially promised, the revamped roster and influx of talent highlight the program’s growing NIL resources.
This offseason, the Hoosiers have added 29 transfers, including notable players like Ohio quarterback Kurtis Rourke, James Madison cornerback D’Angelo Ponds, Kent State defensive tackle CJ West, and James Madison receiver Elijah Sarratt. Additionally, leading receiver Donaven McCulley and starting left tackle Carter Smith returned after withdrawing from the portal, despite multiple offers. They also signed four-star freshman quarterback Tyler Cherry.
NIL isn’t the sole factor in recruiting, but it’s a significant part of today’s college football landscape. The Hoosiers’ ability to attract and retain talent bodes well for their NIL capabilities.
“I think that’s a lot of issues that coaches face because it seems that if a guy goes in the portal, his dollar value increases,” Cignetti noted. “It takes a good NIL opportunity to bring good players in.”
Cignetti’s recruiting approach has evolved to adapt to the transfer portal and NIL dynamics. While he still values signing high school recruits, the focus has shifted to immediate-impact transfers for quick success.
“You always want to sign 15 to 20 high school kids,” Cignetti said. “But you can’t rely solely on them because they may leave. It’s like free agency nowadays.”
Change is constant in college football, and Cignetti is adapting like all other coaches must. Indiana’s increased NIL pool has significantly aided his efforts.
“Football has really changed. You have to win every year now,” Cignetti remarked. “Every year feels like four years in the past.”
